The Loloi Reign REN-10 Earth/Clay Area Rug Collection marks a shift. It is a power-loomed rug that uses a new construction to weave a 100% wool pile that’s remarkably soft and malleable; it folds easily and has the flexible feel of a fine hand-knotted rug. Saturated colors reveal the depth and refinement of the design, which combines the natural durability of wool with the durability of power-looming—the best of both worlds. This is a rug that feels familiar yet elevated, classic yet unexpected. A traditional design reimagined for modern interiors. It signals a shift underfoot into the next era of home textiles, raising the standard for machine-made rugs. Reign is made in Egypt and OEKO-TEX certified, ensuring its materials don't contain harmful substances.
The Loloi Reign REN-10 Earth/Clay Area Rug Collection marks a shift. It is a power-loomed rug that uses a new construction to weave a 100% wool pile that’s remarkably soft and malleable; it folds easily and has the flexible feel of a fine hand-knotted rug. Saturated colors reveal the depth and refinement of the design, which combines the natural durability of wool with the durability of power-looming—the best of both worlds. This is a rug that feels familiar yet elevated, classic yet unexpected. A traditional design reimagined for modern interiors. It signals a shift underfoot into the next era of home textiles, raising the standard for machine-made rugs. Reign is made in Egypt and OEKO-TEX certified, ensuring its materials don't contain harmful substances.
Cleaning Instruction
Clean spills immediately by blotting with a clean, white sponge or cloth. Professional cleaning recommended. Appropriate rug pad is highly recommended on all surfaces to prevent slipping, add cushion, and improve durability. Expect shedding. For vacuuming, use a vacuum cleaner without a beater bar or one where you can set the bar to the highest pile setting. If your vacuum has variable power settings, set on low. Vacuum the full length of the rug, turn, and repeat to the next area, rather than back and forth motion.
